By Steve Eisenmenger | 5 minute read
Let me tell you something that might make you angry.
Last week, a couple from Phoenix showed me their kitchen quote from a well-known cabinet showroom. The price? $47,000 for cabinets that I could get them for $23,000. Same manufacturer. Same quality. Same warranty. The only difference? They wouldn’t have to pay for the showroom’s marble floors, commissioned salespeople, and that fancy espresso machine in the waiting area.
After 30 years in this business, I’m done watching good people get overcharged. It’s time someone told you the truth about kitchen cabinet pricing.
The Hidden Costs You’re Actually Paying For
When you walk into a traditional kitchen showroom, here’s what’s secretly added to your cabinet price:
1. Real Estate Overhead (15-20% markup) That beautiful showroom in the prime retail location? You’re paying the rent. A typical showroom costs $15,000-30,000 per month. Guess where that money comes from?
2. Commission-Based Sales Staff (10-15% markup) Those helpful salespeople? They’re earning 10-15% commission on your purchase. On a $30,000 kitchen, that’s $3,000-4,500 going straight to commission.
3. Display Kitchen Costs (5-10% markup) Those gorgeous display kitchens get replaced every 2-3 years. Each one costs $50,000-100,000 to build. Again, customers foot the bill.
4. Traditional Marketing (5-8% markup) TV commercials, radio ads, billboards – traditional kitchen retailers spend millions on advertising. Every dollar comes from customer markups.
Add it all up, and you’re paying 35-53% MORE than necessary.
How Remote Kitchen Design Eliminates These Costs
Here’s my business model at Kitchens By Remote – complete transparency:
- No showroom = No rent to pass on to you
- No commissioned sales = I make the same whether you buy or not, so my advice is always honest
- No display kitchens = I use digital design tools and real customer photos
- No traditional advertising = You found me online because you’re smart enough to research
The result? I can offer the exact same cabinets for literally half the price.
“But Steve, Don’t I Need to See and Touch the Cabinets?”
Great question. Here’s what my 30 years taught me: You’re not buying the showroom display – you’re buying what gets delivered to your house.
What I provide instead:
- Free cabinet door samples shipped to your home
- Virtual design sessions where we plan your kitchen together
- Real customer photos from actual installations, not staged showrooms
- Direct access to me – not a rotating cast of salespeople
You actually get MORE information and better service than in a showroom, not less.
The Numbers Don’t Lie: Real Customer Savings
Let me share three recent examples:
The Martinez Family (California)
- Big box store quote: $38,000
- Kitchens By Remote price: $19,500
- Savings: $18,500 (enough for all new appliances!)
Jennifer from Texas
- Local showroom quote: $42,000
- My price: $21,000
- Savings: $21,000 (she added a kitchen island with the savings)
The Thompsons (Florida)
- Designer showroom quote: $55,000
- Our price: $27,500
- Savings: $27,500 (they renovated two bathrooms with the difference)
My Promise: Complete Price Transparency
Unlike traditional retailers, I’ll show you:
- Exactly what I pay the manufacturer
- My markup (usually 20-30% vs. their 50-100%)
- Where every dollar goes
- Why certain options cost more
No hidden fees. No surprise charges. No games.
Is Remote Kitchen Design Right for You?
Remote kitchen design is perfect if you:
- Value honest advice over sales pressure
- Want premium cabinets without premium markups
- Appreciate transparent pricing
- Are comfortable with video calls and digital tools
- Care more about quality than showroom glamour
It might NOT be right if you:
- Need to physically visit a showroom multiple times
- Prefer working with different salespeople
- Don’t trust online purchasing for large items
- Want immediate, in-person assistance
Ready to Save 50% on Your Dream Kitchen?
I’m launching my complete online cabinet store in Fall 2025, featuring over 100,000 products from trusted brands like DL Cabinetry, SOLLiD, and Envii .
Join my VIP list today and receive:
- Free virtual design consultation ($500 value)
- My guide: “7 Expensive Kitchen Mistakes to Avoid”
- Early access to launch pricing
- My personal guarantee: If you find it cheaper, I’ll tell you why (and whether you should buy it)
[BUTTON: Join the VIP List]
Questions?
Email me directly at [email protected]. I personally respond to every email.
Remember my rule: “What would I do if this was in my house?” That’s not just a motto – it’s how I’ve operated for 30 years, and it’s why my customers become friends, not transactions.
Steve Eisenmenger is the founder of Kitchens By Remote, bringing 30+ years of kitchen design expertise directly to your home through virtual consultations. He believes everyone deserves a beautiful kitchen without the traditional retail markup.